Digital Marketing Specialist Job in Canada: Top Career Opportunities

Apply online for the latest Digital marketing specialist job in Canada 2025. Find out about vacancie, eligibility criteria, and application process to join top Digital marketing specialist organization.

Basic Job Information

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About Wahl Canada

Wahl Clipper Corporation is a globally recognized leader in the design and distribution of grooming products for both professionals and consumers. Its product range includes clippers, trimmers, shavers, and other personal care devices. With a dedicated workforce of over 3,300 employees and a presence in more than 165 countries, the company has consistently upheld its legacy of quality and innovation. Wahl’s mission is to create and provide high-performance grooming solutions across professional, consumer, and animal care markets, ensuring its continued leadership worldwide. Established over a century ago, Wahl remains a family-owned business, currently managed by its fourth generation.

Wahl Canada functions as a medium-sized Canadian enterprise that promotes a culture of performance, mutual respect, and strong family values. The company is committed to supporting long-term employee development and is proud to offer a workplace environment that is both rewarding and high-achieving, consistently delivering results that outperform industry benchmarks.

Job Role

• Reports directly to the Head of Product & Marketing and serves as an essential member of the marketing team.
• Focused on expanding digital presence, increasing brand visibility, and contributing to sales performance through targeted digital strategies.
• Collaborates with global partners, sales account teams, digital specialists, and the internal creative department to plan, implement, and refine digital marketing initiatives across various platforms.
• Lead and manage digital advertising efforts, including paid media campaigns on multiple platforms.
• Oversee brand activity on social media channels and execute strategies to grow engagement and reach.
• Build and manage influencer relationships to support brand storytelling and campaign objectives.
• Develop and coordinate content for digital channels, ensuring alignment with brand standards and goals.
• Provide digital support for e-commerce activities to improve online performance and customer experience.
• Manage email marketing initiatives, including content planning, execution, and optimization.
• Assist with digital assets and promotional content for trade shows and events.
• Ensure consistent and impactful brand representation across all online platforms and digital experiences.

Responsibilities – Digital Marketing Specialist Job

Paid Advertising

• Lead paid digital campaigns across platforms (Meta, Google, Amazon, TikTok, etc.) to support the goals of the digital marketing specialist job, increasing visibility and conversions.
• Measure performance, prepare reporting, and optimize for ROI.
• Manage campaign budgets and identify efficiency improvements.

Social Media

• Create, schedule, and publish engaging content for multiple social platforms as part of the digital marketing specialist job scope.
• Monitor performance, engage with audiences, and adjust strategies using data insights.
• Maintain a consistent brand tone and visual style.

Influencer & Ambassador Programs

• Source and manage influencers and brand partners to support marketing initiatives within the digital marketing specialist job role.
• Coordinate product distribution, briefs, and content approval processes.
• Track partner results and refine programs to strengthen performance.

Content Creation

• Produce and coordinate visual and written assets for digital channels, a key duty in the digital marketing specialist job.
• Ensure content aligns with brand standards and business goals.
• Support content needs for e-commerce, ads, email, social media, and events.

Email Marketing

• Plan and deploy email campaigns, including segmentation and automation.
• Maintain subscriber lists and monitor performance metrics.
• Identify improvements to increase engagement and conversions.

Events & Trade Shows

• Provide content and digital materials for event planning.
• Participate at events when necessary to support brand presence and content capture.

Continuous Improvement

• Stay current on digital marketing trends, tools, and best practices to excel in the digital marketing specialist job.

Cross-Functional Collaboration

• Work closely with marketing, sales, product, and supply chain teams on digital initiatives.
• Support additional marketing tasks as required.

Experience

• Bachelor’s degree in marketing, communications, business, or a related field, meeting the educational requirements for a digital marketing specialist job.
• At least 3 years of professional experience in digital marketing, preferably within the consumer packaged goods (CPG) sector.
• Practical experience with advertising platforms such as Meta Ads Manager, Google Ads, TikTok, and other programmatic tools.
• Skilled in managing social media channels and producing high-quality digital content.
• Experience in influencer or ambassador management is considered an advantage.
• Strong background in e-commerce platforms, including Amazon, DTC websites, Walmart.ca, or similar marketplaces, is highly desirable.
• Relevant experience and skills aligned with the expectations of a digital marketing specialist job.

Skills

• Proficient in modern digital marketing platforms, including Meta Business Suite, Google Analytics, Klaviyo/Mailchimp, and creative software such as Canva and Adobe Creative Suite.
• Demonstrates strong written and verbal communication skills, with an ability to collaborate across teams and stakeholders.
• Well-organized, with proven time-management skills and the ability to manage multiple tasks in fast-paced environments.
• Possesses strong analytical capabilities, with experience interpreting data and applying insights to improve outcomes.
• Creative and forward-thinking, with a solid understanding of emerging digital trends and consumer behavior.
• Self-motivated, detail-driven, and able to work independently while maintaining high standards of accuracy and accountability.

How to Apply

• GO to : https://tinyurl.com/39d7zhsr
• Upload Your Resume and Apply.